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Rooted & Rising

The Mental Wealth & Business Wellness Initiative

A 7-week strategic scholarship program designed for high-functioning Black entrepreneurs.
Smiling Woman

Precision. Composure.
Sustainable Growth.

Entrepreneurship in Manitoba is a journey of profound resilience, but it shouldn't be a journey of isolation or burnout. Rooted & Rising is a curated experience for Black entrepreneurs and small business owners who are ready to move beyond the grind.

Funded by the Government of Manitoba, this initiative provides the trauma-sensitive wellness tools, strategic insights, and narrative development required to lead with precision and composure while scaling your business.

The Scholarship Agreement

This initiative is a fully funded provincial scholarship valued at over $1,500 per participant. To honour the resources invested and ensure the highest quality experience for the entire cohort, we require a Professional Commitment to the following:

  • Full Engagement: Attendance at all seven virtual sessions is required to maintain scholarship standing and successfully complete the program.

  • The Final Milestone: The program culminates in The Entrepreneur Mental Wealth Virtual Forum, where participants showcase their business and build strategic connections for mental wealth and business wellness.

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Why Apply

An Exclusive Investment in Your Leadership. Rooted & Rising is not just a workshop; it is a high-level intervention designed for the entrepreneur who understands that their mental well-being is their greatest business asset.

As a recipient of this fully funded Provincial Scholarship, you are stepping into a curated space where we move beyond the "hustle" and toward the mastery of your business and your mental well-being.

 

By joining this cohort, you will:

  • Access Specialized Expertise: Benefit from $1,500 worth of trauma-informed wellness training and business strategy at no cost to you.

  • Master the Narrative: Stop letting the "grind" define you. Learn to articulate your business journey with a resilience pitch that commands respect and opens doors.

  • Build Elite Social Capital: Gain direct access to a province-wide network of Black founders and the Manitoba business agencies specifically looking to support your growth.

  • Future-Proof Your Business: Move from survival mode to sustainable growth by building a business model that protects your mental wealth and ensures long-term endurance.

What You Will Gain

Phase 1: The Strategic Workshops (Modules 1–6)

Wednesdays, March 4 to April 22 | 9:30 AM – 12:00 PM

  • High-Performance Wellness: Shift from chronic stress to sustainable energy management and mental wealth.

  • Narrative Strategy: Reclaim and refine your brand story to drive market presence and authentic authority.

  • Strategic Communication: Master the relational tools required for high-stakes negotiations and navigating systemic power dynamics.

  • Integrative Strategy: Operationalize well-being into your business model for long-term endurance and sustainable growth.

 

Phase 2: The Entrepreneur Mental Wealth Forum (Module 7)

Wednesday, May 6 | 9:30 AM – 12:30 PM

As the capstone of the program, this digital hub bridges the gap between internal founder well-being and external business expansion. This final session brings the cohort together with guest experts and key representatives from Manitoba’s entrepreneur support ecosystem.

  • The Resilience Pitch: A 3-minute professional showcase to debut your brand narrative to a curated audience.

  • Strategic Expert Dialogues: High-level insights on the intersection of mental health, business sustainability, and scaling with composure.

  • Ecosystem Social Capital: Facilitated breakout sessions designed to forge direct connections between rural and urban founders and the agencies that support them.

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Confident Shop Owner

The 7-Session Curriculum

Modules 1–6: The Strategic Workshops (Wednesdays | 9:30 AM – 12:00 PM)

  • Module 1 (Mar 4): High-Performance Wellness & Energy Management

  • Module 2 (Mar 11): Narrative Strategy: Reclaiming Your Brand Story

  • Module 3 (Mar 18): Strategic Communication & Power Dynamics

  • [Integration Break: Mar 25 & Apr 1]

  • Module 4 (Apr 8): Integrative Strategy: Operationalizing Well-being

  • Module 5 (Apr 15): The Resilience Pitch: Crafting Your Narrative

  • Module 6 (Apr 22): Peer Review & Professional Showcase Readines

 

Module 7: The Grand Finale (Wednesday, May 6 | 9:30 AM – 12:30 PM)

  • The Entrepreneur Mental Wealth Virtual Forum: A high-impact provincial showcase. Participants will deliver their Resilience Pitches, engage in expert-led strategic dialogues on entrepreneur mental health and build social capital in facilitated breakout rooms with entrepreneurial support agencies from across Manitoba.

Apply to Join the Cohort

Space is limited to 30 entrepreneurs to ensure deep peer-to-peer connection and individualized support.

 

Applications close February 25, 2026.

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THIS PROJECT IS FUNDED BY:

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